The goal in business is to generate enough sales revenue to cover the expense of fulfilling the sales orders and create profit. Many used talk about the game of Monopoly when describing the business landscapes and strategy. With the increased focus on sports gaming and betting, we say Business is like a Sport. You play to Win.
Choose either revenue offense strategy or effective expenses on defense. The top line revenue occurs best when Marketing align with Sales as a collaborative process not as independent silos generating positive growth.
Profits are more likely with businesses that focus on Revenue Growth (Business Development) and Increased Margin (Logistics) strategies. The business strategies will not be static it is continuous play of pivots and improvements from benchmarks and measurements. It is your business. Build your team. Create your strategy. Play to win.