Marketing Plan and Strategy
Capacity: Marketing Consulting
(SIC 8742) Marketing Consulting Services 541613 –Advertising Consulting (NIGP: 91807) Public Relations Consulting (NIGP: 91826) Marketing Consulting (NIGP: 91876) Marketing Service, Including Distribution, Public Opinion Surveys, Research, Sales Promotions, Etc. (NIGP: 96153)
The Project
Existing small business needed Assistance IDENTIFYING and DEVELOPING a targeted audience marketing campaign to increase sales of a stagnant inventory product
The Process
Conducted marketing assessment of current state, developed a complete marketing plan with timeline, analytics and budget reporting to include branding, landing page, with social and public relations campaign
The Performance
Executed focused campaign that Increased product sales and captured a new customer base that lead to extended the Customer Lifetime Value
Do you need help Identifying and/or developing a targeted audience and marketing campaign?