The R-P Effect is a Gross Profit Methodology created by Cynthia Rhodes owner of Rhodes Porter, a Business Development Logistics Management company. The R-P Effect is used as a tool to align both the written narrative and the financial numbers of a business plan. The R-P Effect equation is defined as Revenue minus Process equals …
Small business entrepreneurs lean heavy on creatives used in video advertising, image branding, visual marketing and social media positioning. All are important to add a business footprint in the world-wide web atmosphere. Advertising, Branding, Marketing, and Positioning will support Sales efforts; however, they do not replace the efforts of sales. Creatives create leads that entice …
Advertising Branding Marketing Positioning supports Sales Read More »
Revenue is much harder to increase than spending; however both are necessary. Private businesses understand this concept all too well. When it comes to public, non-profit and government entities who are allocated budgets it is more of an afterthought to do deep dives into increasing revenue outside of mandated taxes and charity donations. Working with …
How Business Development Directly Impacts Revenues for Public and Service Organizations Read More »
